Kev Lag Luam Kev Lag Luam Thoob Ntiaj Teb
| Hom | Cov tub ntxhais tshwj xeeb | Qauv Raug Raug | Txawv |
|---|---|---|---|
| Hill's Tsiaj Khoom Noj Khoom Haus | Kev Noj Qab Haus Huv Cov Khoom Noj, Kev Pom Zoo kom pom zoo | Hauv tsev + ntawv cog lus | Kev kawm txuj ci-thaub qab |
| Royal Canin | Kev noj haus tshwj xeeb-tshwj xeeb | Hauv-Tsev (Mars Inc .) | Kev Koom Tes Uas Veterinary |
| Purina (Nestlé) | Cov Khoom Noj Khoom Haus Loj & Kho | Siab sib xyaw | Muab Khoom Siv Hluav Taws Xob |
Hwm ntuj & Holistic hom
| Hom | Khoom tsom | Ntawv muaj | OEM / ODM Kev Ntseeg |
|---|---|---|---|
| Cov chav ua noj ncaj ncees | Tib Neeg-Qeb Cov Khoom Noj Kom Zoo | HACCP, B CALR | Kev (kev tsim khoom sib koom) |
| Qhib Farm | Kev paub zoo heev Kibble / Toppers | Gap-ntawv pov thawj, sfcr | Siv cov neeg sib koom tes oem tshwj xeeb |
| Tsuas yog tsiaj | Hemp / Cbd Khoom Siv, Ntxeev | USDA Organic, Tshuav Bunny | Tag Nrho Cov Ntawv Cim Npe / OEM |
Graining & Kev Nyab Xeeb Tshwj Xeeb
| Hom | Hero Khoom | Nqe Tier | Kev faib |
|---|---|---|---|
| Ntiaj teb | Tag nrho cov zawv plaub hau thiab cov ntaub so | Mid-hwm ($ 10- $ 25) | PETSMART, ntxo, ywj siab |
| Vet zoo tshaj plaws | Nroj-Raws Flea / zuam cov kev daws teeb meem | Mid-Ntau ($ 8- $ 20) | Pawg Muag Khoom Loj (Walmart, Phiaj) |
| Qus ib | Cov Khoom Siv Kev Khaub Ncaws Niaj Hnub, Kev Kho Hniav | Khoom kim heev ($ 20- $ 50) | Dtc subscription |
Nce DTC (ncaj-rau-tus neeg siv khoom) hom
| Hom | Lub dab nyem | Kev Tsim Kho Lub Tswv Yim | Nyiaj Txiag / Teev |
|---|---|---|---|
| Barkbox (tawv) | Cov Khoom Ua Si Ntxiv / Kho | OEM hauv Asia + Mexico | Pej xeem ua lag luam |
| Ua li tiag | Ntse dmars + GPS mus txog | ODMS nyob rau hauv Shenzhen | Series c ($ 60m +) |
| OLIE | Cov Khoom Noj Khoom Noj Tshiab Dawb | Co-manufactured khoom (US) | Nrhiav los ntawm Mars (2023) |
Ntiag Tug Sau Npe
Hom kev cia siab rau OEMS zoo li quanzhou Zhiye:
PETCO LUB WHOLEHEARTED(khoom noj khoom haus, tu cev)
PetSmart's tsuas yog txhawb nqa(tshuaj ntxiv)
Chewy's Fisco(txaj, accessories)
Amazon Wag(tshuaj ntxiv, kho)
Cov Khoom Siv Tseem Ceeb Insights (2024)
Kev loj hlob tsav tsheb:
Ntuj / organic thov (+18}% cag)
CBD / hemp cov khoom lag luam ($ 1.2b kev ua lag luam)
Kev ntim khoom hauv eco (63% cov neeg siv khoom nyiam)
Kev Tsim Kho:
70% ntawm Mid-Tier Hom Tshuaj siv cov OEMS rau cov nqi ua haujlwm
Sab saum toj OEM cov hubs: Tuam Tshoj (Quanzhou, Guangzhou), Thaib, Ltalis
Cov khw muag khoom lag luam:
Hwm cov khoom ntuj ntuj: 50-65% GM
Cov ntawv lo cim ntiag tug: 60-75% GM
Cov tswv yim ua tau zoo rau hom / OEMS
Rau kev pib:Tus khub nrog R & D-focused OEMS (e . g}!}!
Rau cov khw muag khoom:Tsim cov ntawv tshwj xeeb hauv cov khoom ntiag tug ntawm cov npoo av (tu cev, cov tshuaj ntxiv).
Rau cov tuam ntxhab:Hom phiaj DTC cov npe xav tau agile, me me-batch ntau lawm (moq {{1} .
"Tus WINNING NTUG: Hom Tshuaj Blending Bioactive Science Nrog Kev Lom Zem StoryTelling ."
Xav tau kev soj ntsuam tob?Kuv tuaj yeem muab:
Kev sib tw rhuav cov kua muag-downs ntawm cov hom tshwj xeeb
OEM Sourcing Taw Qhia Los ntawm Cov Khoom Qeb Khoom
Cov ntawv sau npe ntiag tug them nyiaj / cov nyiaj tau los
Kev Cai Tswj Kev Rougmaps (FDA, EU) rau cov lus thov ntuj
